Lolita Sub-types

Lolita is a japanese fashion genre with a deep history and lots of different styles and sub-cultures! Let's compare just the two most popular:

Gothic Style

  • Lots of dark colors like black, dark blue and purple, and red
  • Gothic motifs like skulls, roses, gates and keys
  • Fabric layers like lace or tulle to give the impression of tatters or a ghostly silhouette
  • Brands include Moi-Meme-Moitie, Alice and the Pirates, Atelier Pierrot, etc.

Sweet Style

  1. Pastels or bright colors
  2. Prints with candies, fruits, stuffed animals, and sweet themes
  3. Dresses are usually a cupcake silhouette
  4. Brands include Angelic Pretty, Baby the Stars Shine Bright, etc.

Of course, there are a lot of styles and brands outside of just these two, but sweet and gothic are the most common!

Some popular places to shop include:

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